How has app marketing strategy changed in the last two years?

Mobile and app marketing strategy

Mobile devices have continued to develop at a great pace for the past few years and there have been some changes in app marketing strategy in the past two years.  There are certain fabulous features which has made our mobiles our wallets and assistant. These days we just cannot think of leaving our home without mobile phones. Here we will discuss about the ways the app marketing strategy has changed in the last two years.

What has not changed with app marketing?

As far as getting more number of users is concerned the marketers of app continue to use mobile ad networks and optimisation of app store.

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